When it comes to the MDLCLS sprocket (abbreviated from Middle Class) it is the perfect meeting of the middle ground, where the trails meet the rails. A sprocket that has the option to add a guard without taking away anything from it’s original design. In it’s unguarded form you have a clean trails inspired sprocket, but once … Continue reading ⚙️ MDLCLS SPROCKETS ⚙️

We’ve dropped our costs on USA shipping!

We all know that shipping costs are globally fluctuating by the second, and to help combat this we are constantly reviewing how much we charge on shipping to different countries all around the world and how we can keep these costs down for you. In light of this we have just dropped our shipping costs to … Continue reading We’ve dropped our costs on USA shipping!


Check out our new range of Tees and Hoods now! We have just had a delivery of our classic Reborn Tees in Black and White with Orange print, Reborn Hoodies in Black with Orange Print, and also our all new Autoportrait range. The Autoportrait Tees and Hoods feature a full chest print in Orange that you … Continue reading NEW SOFTGOODS IN STOCK NOW!

Happy Birthday Alex Valentino

We would like to wish a massive Happy Birthday to our main man Alex Valentino. From his killer video part sections throughout the years with us, to his unmatched style Alex is a one of a kind rider. We’ve always been big fans of not only Alex’s riding but his creative eye in his approach … Continue reading Happy Birthday Alex Valentino


Harry Mills-Wakley landed himself 2nd place at the last Backyard Jam stop at Junction 4 Skatepark a few weekends back and has secured himself the current leader position in the standings for the final stop! On top of his dialled runs he managed to pull out a couple of technical combos for his best tricks, … Continue reading HARRY MILLS-WAKLEY COMBO GUY 🎮


Whether it’s out in the mean streets of Bristol, on the pages of the most recent Ride UK BMX Magazine or at a competition like the Backyard Jam series, if you’re from the UK then you’ve probably heard the name Jack Dumper at some point or had the pleasure or riding with him. Jack is a true inspiration … Continue reading JACK DUMPER – TECH TRICK WIZRD

New Custom Cassette Wheels From United Bike Co

Get rolling in style with our new custom complete BMX cassette wheels. Laced up in house using our popular United Audio Cassette Hub and the classic Sun Ringle Big Baller Rim!  The Audio rear cassette is our higher end cassette hub, featuring a solid and instant engagement system, heat treated 4130 Cromo hollow axle, fast sealed bearings … Continue reading New Custom Cassette Wheels From United Bike Co

The Incarnate V2 Frame

The second rendition of the bomb proof Incarnate Frame is available now! Boasting an even thicker tube set than the V1 to offer more strength that you can rely on and features like our invest cast drop outs with built in chain tensioners, an ultra slim invest cast wishbone and top and down tube gussets, the Incarnate V2 is ready for anything. … Continue reading The Incarnate V2 Frame


This weekend saw the 4th round of the Backyard Jam series at Unit 23 Skatepark up in Scotland, UK, and it was definitely one for the books! With some top class riding throughout the day the judges had their work cut out for them, and when the scores came in for Elite Men’s Park Finals our … Continue reading BEN TOWLE TAKES THE PODIUM! 🥇

🔊 The Audio Cassette Hub 🔊

The Audio Cassette Hub is our top end cassette hub, featuring a solid and instant engagement system with 72 points of engagement. It also has a heat treated 4130 Cromo hollow axle meaning its strong where it needs to be, which paired with the high quality fast hub bearings and included nylon hub guards, the … Continue reading 🔊 The Audio Cassette Hub 🔊